Wellbeing is an elusive term that is often overlooked and (its impact) taken for granted. In the mid 20th century, American psychologist Abraham Maslow conceptualised wellbeing as a hierarchy of human needs that are (respectively) physiological, psychological, social, personal and, later added, spiritual (Maslow, 1971; 1943). When studied closely, his theory appears to be much more complicated than it may seem at first glance. Since its introduction, it has played a large role in psychology, sociology, design and even business studies. Its incorporation in various disciplines has diluted its complexity and eroded its true value and importance.
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